Does intrusive marketing work?
Here’s a shocker: McAfee installing spam pop-ups on a machine: http://ricksegal.typepad.com/pmv/2006/02/mcafee_how_to_d.html
I got a call from a CIBC Visa telemarketer at 8 AM this Saturday with an inquiry about some promotion that was irrelevant to me. They asked if I had received a Christmas promotional CD as this was only sent to a few customers. Evidentally they don’t keep records of their junk mailings and want the customers to do their job for them. CIBC is the same company that inserted a nag screen (promotional junk) on my online account that I had to acknowledge prior to allowing me access to my account. I yelled at them about that and it vanished.
And my alma mater, without my permission, gave my supposedly confidential contact information to a credit card company so they could fire aggressive telemarketers at me.
But does this kind of intrusive marketing really work? Certainly it completely turns me off an organization (as it apparently did Rick Segal), and if it repeats after a complaint I terminate the service. But am I just intolerant? Do organizations actually earn extra business by abusing (IMO) their customer relationship in this way?